There’s collaboration, and then there’s art by committee.
Art by committee rarely works. The committee might have formed in order to pursue a common goal, but it’s typically made up of people with different agendas and different ideas on how to reach that goal. These individuals are often more interested in how this committee is going to elevate them to the next, more important committee than whether or not this committee achieves its goal.
Collaboration also involves individuals working together in pursuit of a common goal, but the difference lies in the approach. Collaborators blend their ideas and visions and voices in service of that goal. The idea isn’t to stand out, but to choose the right ingredients to achieve the best possible end result.
Silverwood: The Door is a collaboration…and a successful one, at that.Continue Reading